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  • ARLee Consulting

    Admissions Consulting Firm

    1on1 MBA Admissions Coaching completely customized to suit your needs and get accepted to your dream schools.
    Founded in 2017 by Alex Ruiz Lee after 5 years of success as Independent Admissions Consultant.

  • Meet
    Alex Ruiz Lee

    Founder and Managing Director

    An HR Executive Director with Management Consulting and Technology background. Alex holds an MBA from INSEAD, and he is the former Director and Head of Human Resources for one of Samsung's biggest subsidiaries worldwide. This gives him an edge over most admissions consultants.

  • Elite
    Team of Consultants

    Graduates from the world's Top B-Schools

    While Alex consults most of the clients himself, when demand is high, and in order to guarantee maximum quality of service, he partners with an elite team of admissions consultants that he personally trained.

About Alex

    • NAME
    • Alex Ruiz Lee
    • MBA
    • INSEAD 2011
    • Director and Head of HR
    • Samsung Electronics
    • English, Spanish, Korean
    • French, Catalan
    • Barcelona
    • Mexico City

Alex Ruiz Lee

Founder and Managing Director

MBA Admissions & Career Coach | HR Executive Director

Alex is a non-traditional HR Executive Director with Management Consulting and Technology background. He is the former Head of HR of one of Samsung Electronics' biggest subsidiaries worldwide, and he can leverage his HR experience very well when it comes to MBA Admissions. He holds an MBA from INSEAD (2011) and is an Admissions Interviewer and Alumni Ambassador for the school. He is multicultural (Spanish/Korean) and has lived in 7 different countries.

Alex and his firm also specialize in Undergrad Admissions, Executive MBA (EMBA), Masters in Management (MiM) and any other graduate programs.

Feel free to reach out to us for a free detailed evaluation of your profile.

Our Services

Full flexibility to suit your needs and budget

MBA Admissions Consultants typically work by the hour or by comprehensive packages (1-school package, 2-school package, ...). We do not like counting hours (maybe we're too lazy) so we offer all our services for a flat rate. Something that distinguishes ARLee Consulting from the rest of admissions consultants is that we always adapt to our clients' needs. Therefore, we are open to discuss about the service and fee that best suits your needs.

A comprehensive END-TO-END PACKAGE includes all of the following services, but we can completely CUSTOMIZE A PACKAGE to meet your needs.

Please reach out for more information and request a quote.

End-to-End Coaching

During the entire application process, we will guide you and answer any questions you might have. We're always available and we like our clients to communicate frequently with us.

Analysis and Planning

This also includes the creation of your "MBA Story" and the strategy to mitigate any vulnerabilities in your profile.

Review and Editing of CV, Essays and LoRs

We will recommend you topics, suggest changes, correct grammar, do editing in order to comply with word count limit, and so on.
For the LoRs, additionally, we will help you coming up with pointers for your recommenders.

Interview Prep

We will coach you on interviewing skills and we will practice with mock interviews. Alex is an Admissions Interviewer so you will experience what a real interview feels like. Furthermore, as HR Professional Alex has interviewed thousands (literally) of candidates, so he will be able to coach you on skills that other admissions consultants typically cannot.

Waitlist Strategy

In case of being waitlisted, we will guide you through action steps to help you get off the waitlist and finally get accepted.

Ding Analysis

In case of being rejected by a school, we can review your application and provide a detailed report with reasons for the rejection. This will help you reapply to the school or apply to other schools with a stronger application.

Career Coaching

This is another aspect that distinguishes us from other admissions consultants. As HR Professional, Alex can help you plan out a career path post-MBA. This can be included in your MBA application as part of your MBA story. We can offer you this service as well even if you have already submitted your application.


Alex's Work Experience

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

From Technical to Strategic

Always interested in the business side of technology, Alex's career has evolved from technical to purely strategic.

Director and Head of Human Resources at Samsung Electronics Mexico

Mexico, 2015-2017

Dispatched from Korea HQ to stabilize subsidiary and elevate the HR practices to global standards.
Complete reorganization of HR Team to transform it into an strategic area for the business.
Youngest employee to ever hold that position in Samsung's history.

Senior Manager of Global HR at Samsung Electronics

South Korea, 2013-2015

Global HR Strategy & Operations on all aspects of Samsung Electronics' overseas businesses, including 9 Regional Headquarters, 100+ subsidiaries, branches and offices with 200,000+ employees.

Global Strategy Consultant at Samsung Electronics

South Korea, 2012-2013

Samsung's internal strategy consulting arm providing advisory services to Samsung affiliate companies. Samsung's elite program for recent MBA graduates from the Top 20 business schools in the world.

Investment Consultant at Leopard Capital

Cambodia, 2011

Cambodia's first and largest private equity fund management firm. Multi-sector investment

Service Delivery Manager and Latam Sales at General Telecom

United States, 2008-2010

Worldwide provider of outsourced telecom solutions. Initiated and expanded business into Latin America, resulting in new sales revenue of ~US$750K Restructured the service delivery scheme and standardized work flow, reducing manual intervention by 75%

Junior Consultant at INDRA

Spain, 2005-2006

Youngest consultant in the team. Analyzed and developed the implementation of Basel II for the Risk Management department of "la Caixa" (premier savings bank in Spain), in collaboration with the bank's Information Systems department

Alex's Education

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

From Engineering to MBA

Alex always defines himself as an Engineer with an MBA, but his education reflects much more than this.

INSEAD, Master in Business Administration

France and Singapore, 2011

Best MBA Program according to Financial Times (2016 & 2017)
Exchange Student at The Wharton School of University of Pennsylvania

New Jersey Institute of Technology, MSc in Telecommunications

United States, 2006-2008

Graduated Magna Cum Laude one semester early
Received full merit scholarship

Universitat de Barcelona, BSc in Business

Spain, 2003-2007

Concentration in Human Resources and Organizational Strategy

Universitat Politecnica de Catalunya, Telecommunications Engineering

Spain, 1999-2008

Mobility program: Final Thesis carried out and presented in 2007 at the New Jersey Institute of Technology

Contact Us

MBA  EMBA  MiM  Undergrad

Contact us for more details and a free evaluation of your profile

You can request a free detailed evaluation of your profile by filling out the form, or contacting us directly. We will contact you within just a few hours.

+34 93 555 8777